Advaya Introduces Modern Paisley Designs in Latest Collection
TL;DR
- Luxury brand Advaya has launched Eternal Series II.
- The collection features the paisley motif on various garments.
- Items include Kanjeevaram saris, embroidered blouses, and menswear.
- The designs focus on the concept of clothing as modern heirlooms.
The luxury design label Advaya, part of the House of Angadi, has unveiled its latest collection titled Eternal Series II.
This new line reimagines the traditional paisley motif across a range of apparel.
The collection incorporates these patterns into Kanjeevaram saris, as well as embroidered blouses and menswear pieces.
According to the brand, the series explores cross-cultural design aesthetics while emphasizing the role of clothing as a modern heirloom.
Why It Matters
This collection highlights the evolution of traditional Indian textiles like Kanjeevaram, which are significant cultural markers for the Indian diaspora, by blending them with contemporary design motifs for modern use.
Oct 20, 2026 · Updated 10/28/2026, 6:44:42 PM · Reported with: The Hindu Fashion
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The Hindu Fashion — Bengaluru’s luxury label Advaya reworks paisley for the modern heirloomUp next · Fashion
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