Goa woman turns Instagram ethnic-wear venture into Rs 60 lakh-a-year boutique

TL;DR

• A woman named Siddhi in North Goa started an ethnic wear business on Instagram four years ago
• The venture has grown into a boutique generating Rs 60 lakh a year and employing seven to ten people
• The business now fulfills international orders alongside domestic ones
• She works with the Mahamaya Self-Help Group to create job opportunities and financial independence for women in her community

Why It Matters

The story highlights how small-scale, social-media-driven entrepreneurship can grow into a significant local business, creating jobs and economic independence for women in Goa's community through self-help group support.