K-pop Groups Partner with King Sejong Institute for Korean Language Series
TL;DR
- A three-part YouTube series features K-pop idols teaching and testing Korean language skills.
- The project is a collaboration between the King Sejong Institute Foundation and broadcaster SBS.
- Episodes include language assessments, competitions with contest winners, and classroom instruction.
- VERIVERY members are scheduled to lead a language class in Jakarta using their song lyrics.
Several K-pop acts are participating in a new YouTube project designed to encourage international fans to learn the Korean language. The series, produced by the King Sejong Institute Foundation and SBS, features artists engaging in language tests and cultural lessons.
The first episode, which aired on October 17, featured members of the girl group RESCENE taking a speaking assessment. The video gained over one million views within its first week.
The second installment, set for October 31, features Ricky of AND2BLE and Mǎ Jingxiang of CLOSE YOUR EYES. They will compete against eight winners of the 2026 King Sejong Institute Korean Speaking and Writing Contest.
The final part of the series shifts to an in-person format in November. Members of the boy group VERIVERY will serve as honorary teachers in Jakarta, Indonesia, using their own song lyrics to help students learn everyday Korean expressions.
Why It Matters
This initiative highlights the growing global influence of South Korean culture, using the popularity of K-pop to drive interest in language education across 89 countries where the King Sejong Institute operates.
Oct 31, 2026 · Updated 10/31/2026, 1:43:38 PM · Reported with: Mint
Sources (1)
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