Business & Finance

India's Rich Have Stopped Buying Homes For Returns. What Are They Paying Rs 5 Crore For?

TL;DR

India's branded-residence expansion also includes urban homes, and buyers' reasons can extend to design, location, service and the prestige of an address. Knight Frank describes demand spreading across hospitality and other luxury brands.

Short summary

Our full write-up is on its way. For the complete story, read the original report:

Oct 31, 2026 · Updated 11/1/2026, 3:29:46 AM · Reported with: NDTV Profit

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