Technology
Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey
TL;DR
- Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z consumers, according to a report by McKinsey & Com
Short summary
Our full write-up is on its way. For the complete story, read the original report:
Nov 1, 2026 · Updated 11/1/2026, 9:28:18 AM · Reported with: Mint Technology
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NRI Bytes writes its own articles from the reporting below.
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