Nike Unveils Vegam Run, Its First Footwear Engineered for the Indian Market
TL;DR
- Nike is launching the Vegam Run shoe on November 1.
- The product was developed specifically for Indian runners.
- Designers collaborated with local athletes to create the shoe.
- The development process was completed in 55 days.
- The footwear will retail for ₹3,795.
Nike has announced the upcoming release of the Vegam Run, a new athletic shoe tailored for the Indian market. The product is scheduled to hit shelves on November 1.
The company stated that the shoe was created for daily training and general use. To ensure the design met local requirements, Nike worked alongside Indian athletes throughout the development phase.
The entire process, from initial design to the final product, was finished in 55 days. While the shoe will be available in India starting in November, the company plans to expand sales to other international markets by 2027.
The Vegam Run will be sold at a price point of ₹3,795.
Why It Matters
This launch highlights the increasing focus of global sportswear brands on the specific needs and preferences of the Indian athletic community, signaling a shift toward localized product development for the region.
Oct 29, 2026 · Updated 10/29/2026, 9:02:45 AM · Reported with: The Hindu
Sources (1)
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The Hindu — Nike launches Vegam Run, its first running shoe designed for IndiaUp next · Community
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