Beauty Writer Vasudha Rai Launches Luxury Skincare Brand Amahvas
TL;DR
- Beauty expert Vasudha Rai has introduced a new luxury skincare line called Amahvas.
- The brand's debut product, Ocean Of Milk, is a nocturnal renewal concentrate featuring 14 ingredients.
- The formula was developed in collaboration with a U.S.-based biochemist and is produced by an all-women team in Pune.
- The product aims to simplify skincare routines by combining multiple actives into one application.
Vasudha Rai, a writer known for her work in the wellness and beauty space, has launched her own luxury skincare brand, Amahvas. The brand's first release is a night concentrate named Ocean Of Milk, which contains a blend of 14 ingredients including retinal, niacinamide, ashwagandha, and milk peptides.
The product was formulated with the help of U.S.-based biotech expert Krupa Koestline and is manufactured by an all-women team in Pune. Rai designed the concentrate to address the specific needs of Indian skin, which she notes is often exposed to high levels of pollution and stress.
Priced at ₹9,630 for 30ml, the concentrate is intended to replace the need for layering multiple single-ingredient serums. Rai stated that her goal is to provide a simplified routine where a single product delivers noticeable results.
The branding for Amahvas draws inspiration from Indian mythology, specifically the legend of Samudra Manthan. The product is currently available for purchase through the brand's official website.
Why It Matters
The launch highlights the growing demand for prestige, science-backed skincare products within the Indian market, as consumers move away from single-ingredient mass-market solutions to address specific environmental and biological skin stressors.
Sep 25, 2026 · Updated 10/29/2026, 2:12:35 PM · Reported with: The Hindu Fashion
Sources (1)
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